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Product analytics and the data warehouse
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Product analytics and the data warehouse

Why product analytics tools like Mixpanel are focusing on the warehouse

Justin's avatar
Justin
Aug 08, 2024
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Product analytics and the data warehouse
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TL;DR

For years, the data warehouse has been becoming the central place for organizations to store and use their data. And yet for the longest time, product analytics tools have avoided the data warehouse and instead used clickstream event data; but things are changing!

  • Product analytics is one of the most important subsets of the analytics universe: comp…

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