What does Segment do?

An explanation of Segment's technology and business

The TL;DR

Segment is a routing platform for your customer data (what they call a “customer data platform”). Engineering and data teams use Segment to:

• Fire events whenever their customers take actions in the product (e.g. page viewed)

• Move data between standard sources, like Mixpanel to Salesforce

• Manage customer profiles via a single “persona” and transfor…