What's Reverse ETL?
Getting your data OUT of your warehouse?
The TL;DR
Reverse ETL is the process of syncing data from your data warehouse to your business tools like Salesforce and Hubspot.
Data teams spend their time organizing data into a centralized warehouse
It’s operational teams, though, like sales and marketing, who need to use that data in their day to day SaaS tools
Reverse ETL is the process of moving dat…
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